Strategic Investment and Community Support
Altrincham Football Club has secured a significant equity investment of £1.45 million, aimed at bolstering the club’s ambitions of reaching the Football League. This funding comes at a pivotal time, following a challenging end to the National League season, where the team’s hopes of playoff qualification were dashed.
The investment is led by Simon and Michelle Orange, prominent figures in the North West sports community and majority owners of Sale Sharks Rugby Club. Their involvement brings not only financial support but also a wealth of business acumen to the club. The majority of the £1.45 million investment has been contributed by local businesspeople, demonstrating strong community backing for the club’s objectives.
The funds will be allocated across various facets of the club’s operations, including football development, community engagement, and stadium enhancements. This comprehensive approach aims to foster sustainable growth and strengthen Altrincham FC’s position within the football community.
Leadership Transition and Strategic Direction
Concurrently, Altrincham FC announces a leadership change as co-chairman Lawrence Looney steps down after seven years of service. During his tenure, the club achieved notable progress, transitioning from a semi-professional outfit in the Northern Premier League to a full-time professional club with consecutive top-half finishes in the National League.
Bill Waterson will assume the role of chairman, guiding the club through a strategic review with the board and major investors. Additionally, existing shareholder Mark Luby will rejoin the board in an executive capacity, following his participation in this investment round. These leadership changes are poised to steer the club towards its long-standing ambition of securing promotion to the Football League.
Community Engagement and Future Prospects
The recent investment and leadership restructuring underscore Altrincham FC’s commitment to community involvement and sustainable development. The club’s vision aligns with the investors’ dedication to fostering positive impacts within the local community, enhancing fan experiences, and ensuring the club’s growth both on and off the pitch.
Looking ahead, Altrincham FC aims to leverage these developments to achieve its goal of promotion to the Football League, building upon the strong foundation established under previous leadership and with the support of dedicated investors and community stakeholders.
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